The launch of CyberPunk 2077 is not only a disaster for gamers but also investors. A lawsuit filed yesterday against CD Projekt, the company behind Cyberpunk, claims investors had been misled about the game’s performance before its release, leading to significant stock price drops and losses.
CD Projekt allegedly failed to deliver that the game was “virtually unplayable,” the lawsuit stated, and instead marketed it as a success with several issues that players would not notice. The plaintiff, Andrew Trampe, wants to put another investor on the lawsuit to turn it into a class representative suit.
Cyberpunk 2077 launch disaster
Since the game’s launch earlier this month, the game riddled with bugs, prompting retailers and console makers to offer full refunds. GameStop accepts returns, even if people open the game, which is against its typical policy, and Sony removed the game last week and started processing digital refunds for dissatisfied buyers.
The refund campaign, which became a whirl of controversy in its own right after CD Projekt Red revealed that it had not finalized official refund agreements with its retail partners before advising customers to ask for their money back.
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One of Best-selling Games of The Year
Even so, Cyberpunk 2077 has sold over 13 million copies in the two weeks since its launch, making it one of the best-selling games of the year. Much of the sales came from pre-orders after a very exciting marketing campaign that helped CD Projekt cover nearly a decade of game development costs.
The game sales could likely jump even higher after the studio fixed more bugs and the game re-released on the PlayStation Store.
But if there’s a silver lining here, it’s a big and ambitious project, in the end, a teachable moment for customers and developers about treating big game releases with no overexcited and requiring more transparency around product quality before placed the game in the catalog.