YouTube Rewind, the company’s annual year-end award for creators of content, trends, and platform-defining moments won’t happen this year.
The company issued a statement acknowledging that “2020 has been different,” adding that “it doesn’t feel right to carry on as if it weren’t.” It’s the first time Rewind hasn’t happened since YouTube started its annual celebrations in 2010.
While Rewind has been a joke with the creator community in recent years — it became the most disliked video of all time in 2018 — it’s still YouTube’s mainstream culture, even though people only use it to dip their own videos. To fair, even CEO Susan Wojcicki admits they creep a little.
“We know that so much of the good that did happen in 2020 was created by all of you,” YouTube’s statement reads. “You’ve found ways to lift people up, help them cope, and make them laugh. You made a hard year genuinely better.”
- Youtube down worldwide, but now it’s fixed
- A banned conspiracy channel sued YouTube for its anti-QAnon moderation push
- Why youtube took down more videos than ever last quarter?
How Pandemic Affect YouTube Rewind
While many people are stuck at home because of the pandemic, YouTube is seeing a surge in usage as more people spend time streaming videos online. At the end of March, video views centered on “with me” stylish content (get ready with me, work out with me, study with me) saw a massive increase in views, according to the company. Live streaming is also done on YouTube as well as on other platforms such as Twitch and Facebook.
YouTube didn’t say whether Rewind would return in 2021. As with everything today, I imagine it all depends on what’s going to happen in the future. What I do know is I will miss YouTube’s annual efforts to try to celebrate goodness on its platform and the inevitable reaction video from the creators explaining in detail how wrong YouTube is doing it again.