Samsung Launches Metaverse Playground ‘Space Tycoon’

Today, Samsung Electronics announced its new virtual playground on the Roblox metaverse platform. Users will now have the opportunity to explore and engage with Samsung products in the metaverse.

Space Tycoon is a virtual environment where users can create, play games, and share experiences. It has the design and functionality elements of the "tycoon" business simulation game genre.

What is Samsung’s “space tycoon”?

After the meta announced its integration with several companies and it looks like Samsung is in on it. Samsung will now have its virtual playground on the pillar metaverse platform Roblox. According to Samsung Newsroom, the company targets Gen Z customers with their newest service.

Space tycoon Samsung will provide users with an integrated metaverse experience where they create and enjoy their own Samsung products. Samsung wants its young customer base to "experience the brand and interact with one another,"

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First, Space Tycoon is divided into three different play areas. Mining Zone for gathering resources, Shop for buying game items, and Lab for crafting products. It is set on the Samsung Space Station as well as; a research laboratory where alien characters study Samsung's latest products.

However, Users can create various Samsung products in Space Tycoon. That includes Galaxy smartphones, TVs, and home appliances, and buying or upgrading game items using excavated materials. Users can express their creativity by transforming real-world objects to turn them into in-game gadgets.

For example, the Galaxy Z Flip can transform into a bicycle or scooter, or whatever suits the user's imaginative abilities. Users can turn the Jet Bot vacuum cleaner into a hoverboard or The Sero lifestyle TV into a one-person helicopter.

Currently, more than 20 Samsung products are offered in the Shop. Customers can purchase items that change color randomly based on the level reached and are continuously updated with new product series.

Unprecedented experience

“We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before,” said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics.

Lastly, Space Tycoon will launch in 14 languages, including Korean, English, Chinese, and Spanish. In the future, more features will be introduced that will allow users to communicate with each other, exchange works, or go to exclusive virtual events.

Keywords: samsung, metaverse, space tycoon, samsung space tycoon